Choosing Your Niche for Your Blog

Pick a Niche You Like Talking About

When it comes to starting a blog, find your passion and write about what you know is excellent advice, but it isn’t enough if you want to be successful and make money online. The key to creating a successful blog and making money from it is finding a profitable niche. Finding the right niche to base your blog on is an essential part of building a blog that is often overlooked. Here are the top tips for finding the perfect niche for your blog so you can start to make money online.

Complete Market Research

Before you choose a niche for your blog, you need to make sure that there is a big enough market for the topics you want to write about and that you’ll be able to make a profit. You can do this with little market research. You can start your search with Google Trends. Type your topic into the search bar to see if it has any interest and the monthly search volume for the term. The graph will show you whether the topic is stable. If it shows the topic’s interest as declining, you might want to move on to another niche.

If you want to find the right niche for your online business, then you’re going to have to spend some time researching keywords based on your interests and the demand in the market. So, the first thing that you should do is write down a list of all the possible ideas you have for your business. Write down anything that comes to your mind. Once you’ve written everything down, choose your top five niches. Focus on those ideas that you would most enjoy doing for a living.

Narrow Your Niche

Search for your topic on Google to see how much competition there is for the niche. If there are a lot of results returned, you may want to consider a smaller niche that doesn’t have as much competition. You can scroll to the bottom of the search results to see other related search terms that you could choose. Pick one of the keywords and analyze it with Google Ads Keyword Planner to find the low competition keywords that you can target.

Once you can find the right niche for your blog, you can start to write high-quality content that helps you stand out from the crowd. Keep these three tips in mind as you try to find the perfect niche for your blog.

For each of the five niche topics that you choose, you’re now going to do some keyword research to determine the number of searches conducted every month that are related to your business. Start by doing a Google search of the keywords that are related to your top five ideas. Make sure to search not only the broad topic, but also the more specific aspects as well.

Once you’ve found a handful of keywords, you can do a keyword search with Google Ads Keyword Planner to determine the monthly search volume for each keyword. When you enter your keywords into the tool, it will show you how many searches were conducted per month for that keyword. If it shows more than 10,000 searches per month, it’s usually a good indication that the niche is a profitable one.

Google Keyword Planner

Start looking for long-tail keywords for your niche is with Google Ad’s Keyword Planner ( When you input a keyword, the tool will provide you with a list of related keywords, as well as simple metrics that allow you to gauge how fierce the competition is with each keyword. It will also provide you with the monthly search volume on both a global and local level.

Other research tools include Keyword, SEMRUSH, Term Explorer, and Moz’s Keyword Difficulty Tool.


If you are looking for a list of long-tail keyword suggestions related to one that you already have in mind, Keyword ( can be incredibly useful. It uses Google Autocomplete to generate a list of long-tail keyword suggestions, which can be helpful if you are searching for your topics.


One of the finest SEO tools out there, SEMRUSH ( can help you find the keywords that your competitors are ranking for. Unlike some of the other traditional keyword research tools you can find, SEMRUSH can help you quickly find long tail keywords from any site on the Internet.

Term Explorer

Term Explorer ( has probably the most in-depth research reports of any of the keyword tools on the market. From a single keyword, you can get more than 10,000 variations. It will give you data for all the results on the first page of search engines, including the number of results, trust score, link strength, and keyword difficulty.

Moz’s Keyword Difficulty Tool

Moz’s keyword difficulty tool ( is one of the most useful features of their paid suite. It is an excellent resource for analyzing the competitiveness of a keyword as well as unearthing low-hanging fruit. When you put your keyword into the tool, it provides you with the top ten rankings for that specific keyword. Then it assigns a difficulty score based on those pages that currently rank for that keyword.

Finding the best long-tail keywords for your niche isn’t difficult. Just use one of these great tools and get started discovering the best keywords for your niche.

Picking a profitable niche isn’t an easy task, especially when you are just getting started. Keep these top six most profitable niches in mind on your journey to finding online business success.

Make Money Online

How to make money online is the most profitable niche on the market, hands down. Unfortunately, it is also the most saturated niche. You can find millions of websites and niche sites that are created using the most saturated niche market. The reason why this one is so popular is that it provides “evergreen” content, making it one that can make money year after year.


The finance niche has become one of the hottest and most evergreen niches around. You can blog about hot trends like cryptocurrency, retirement, and blockchain if you’re an expert in the field. Even if you don’t have a ton of knowledge, you can still cover topics on investing money and saving for the future. These attributes make the finance niche one of the most lucrative and easiest to enter.


Just about everyone has the same universal urge to travel, whether domestically or internationally. The traveling niche has become a billion dollar industry over the last decade. However, the only way you can really become profitable in this niche is if you become a digital nomad and ditch the 9 to 5 job.


Today, the fitness industry in the United States is worth $30 billion, and it continues to grow between 3 and 4 percent annually. Everyone wants to reduce fat, get fit, and eliminate belly fat, and they are shy about being willing to spend thousands of dollars every year to accomplish these goals.

Personal Development

In 2016, the personal development market in the United States was worth a whopping $9.6 billion and growing. It is estimated that it will continue to see gains around 5.6% every year until the year 2022 when the market should be worth an estimated $13.2 billion. If you are a life coach or want to provide advice to people, this could be an incredibly lucrative niche for you.


The subject of relationships is one of the biggest industries in the world and continues to grow. Many people are looking for relationship advice to help them lead a better lifestyle so they can manage all the relationships in their lives, which is why this niche is so desirable to many.

Choose Your Online Niche

After you’ve researched your keywords, the final step is deciding which niche you will choose. Look at the five top topics that you research and make your decision. You want to make sure that you choose a niche that will be both viable and profitable, based on your keyword research, as well as one that interests you. If you aren’t interested in the niche you choose, chances are you won’t last very long in the business.

Once you’ve chosen a niche market, you can start to create the products you want to sell and identify and build your audience. Finding your niche is just the first step to running a profitable online business.

An example of a niche is Art and Music NFTs from The Art Party roadmap.

    Leave a Reply

    Your email address will not be published. Required fields are marked *